Oral Herpes Essay Example | Topics and Well Written Essays - 1000 words

Oral Herpes - Essay Example Bridges and Shuman noted that these viruses show up anywhere in the body and can spread even if these sores are not visible. Other conditions, such as general illness, fatigue, physical or emotional stress, immunosuppression, trauma or menstruation bring about the outbreak of HSV-1. Â   Signs and Symptoms of the Disease Herpes simplex virus symptoms appear typically as single or multiple blisters that break and leave tender sores around the mouth or affected area (Bridges). The incubation period for the herpes simplex virus 1 averages from 2 to 12 days and its signs and symptoms lasts from two to three weeks with the following manifestations of fever, tiredness, muscle pain and irritability. At the site of infection, pain, burning, tingling and itching appears prior to the emergence and eruption of sores, bumps or blisters (Bridges). According to Davis, the sequence of eruption of clusters of blisters occurs and eventually breaks down rapidly. These blisters appear as tiny, shallow and gray ulcers on top of a red base; they are crusted or scabbed, dry and yellowish. Davis added that at the onset of appearance of the oral sores at the lips, gums, throat, front of the tongue, inside the cheek and roof of the mouth an intense pain is felt that makes eating and drinking difficult for the patient. In som e cases these sores extend down to the chin and neck area or are swollen mildly and may sometimes bleed in the gums. On the other hand, they are also felt as swollen and painful lymph nodes of the neck. Painful throat with

Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words

Advertising Journal #3 - Essay Example While Bruce is chewing, the person watching the advert is asked to decide if Bruce should be ‘deep’ or ‘shallow’. In this ad, Twix is being advertised as a snack at break-time which people can eat while they reflect on life. This type of innovative advertising style appeals to a young target market, ranging from late teens to late twenties, who enjoy the interaction and use computers. Indeed, the characters in the advert are all in their late twenties, so this is clearly the market sector that Twix is aiming to appeal to. On TV this concept was extended over a number of different ads. Although the interactive element was taken away, the tag line ‘Need a moment? Chew it over with Twix’ remained the same. As well as Bruce trying to win over his girl, there was the Bookzone ad, in which two guys are reading a book on ‘How to Score a Hottie’. A beautiful woman approaches them and one of the guys pulls out a Twix in order pause time and decide how to impress her. He turns to his friend, tells him he’s pathetic, and gets to go for a coffee with the woman. In all the TV advertisements, the recognisable tag line was repeated. The ads focused on situations where men, usually in their late-teens or twenties, were attempting to impress women. This style of advertising clearly appeals to the younger audience. It is a fun-loving, goofy approach to advertising, showing that Twix is the candy bar for people with a sense of humour. In this particular campaign, Twix made very little use of print advertising as a way of promoting their message. This is perhaps because the point of the ad campaign is that the Twix bar can stop time and allow the eater to chew things over and this is difficult to portray with a non-moving medium. However, on other campaigns, Twix have made use of the print media. On their ‘two for me, none for you’ campaign, Twix actually inserted speaking advertisements in Rolling

Responsibility Accounting and Transfer Pricing Math Problem

Responsibility Accounting and Transfer Pricing - Math Problem Example Required: a. Calculate depreciation expense and book value of the metal press under both historical cost and price-level-adjusted historical cost. For the historical cost, the metal fabrication press would depreciate $43,500 per year ($522,000/12). In terms of the book value of the metal fabrication press under historical cost, the net book value would be $217,500 ($522,000-($43,500*7)). In comparison, the price-level-adjusted historical cost would give a new cost of $621,180 (Increase of 19% on the original cost. If this is so, the new book value would amount to $316,680 ($621,180-$304,500). Because this value would depreciate over the remaining five years of its life, the depreciation expense would be$63,336 ($316,680/5). b. In general, what is the effect on ROA of changing valuation bases from historical cost to current values? Because assets are generally higher, the return on assets would be lower because a fraction always becomes less when the denominator is increased. This wou ld result in the managers having more motivation to change the equipment because the return on the equipment would not be as great. c. The manager of the investment center with the metal press is considering replacing it because it is becoming obsolete. Will the manager's incentives to replace the metal press change if the firm shifts from historical cost valuation to the proposed price-level-adjusted historical cost valuation? It would not be advisable to do this because the company would need to alter the value of its asset each year. This change would result in giving the actual return at that point of time. However, it would mean that an extra cost would be incurred to fulfil with the accounting standards of the government. This would be too complicated to carry out so it is best to not replace the metal press. Problem 5-15 "U.S Pump Systems" US Pumps is a multidivisional firm that manufactures and installs chemical piping and pump systems. Its valve division makes a single stan dardized valve. The valve division and installation division currently are involved in a transfer-pricing dispute. Last year, half of the valve division's output was sold to the installation division for $40 and the remaining half was sold to outsiders for $60. The existing transfer price of $40 per pump has been set through a negotiation process between the two divisions and with the involvement of senior management. The installation division has received a bid from an outside value manufacturer to supply it with an equivalent valve for $35 each. The manager of the valve division manager has argued that if it is forced to meet the external price of $35 it will lose money on internal sales. The operating data for the last year for the valve division follow: Valve Division Operating Statement-Last year To Installation Division To Outside Sales 20,000 @ $40 $800,000 20,000 @ $60 $1,200,000 Variable cost 20,000 @ $30 (600,000) (600,000) Allocated fixed cost (135,000) (135,000) Gross ma rgin $ 65,000 $465,000 Analyze the situation and recommend a course of action. What should the installation division managers do? What should the valve division managers do? What should the US Pumps senior manager do? From this situation, we can see that the installation division managers are able to achieve the necessary valve division output at a lower price. Also, the valve divisio

The Sea Around Us’ by Rachel Carson Essay Example for Free

The Sea Around Us’ by Rachel Carson Essay I have read excerpts from two texts. An informational text titled ‘The Sea Around Us’ by Rachel Carson, and a literature text titled ‘Twenty Thousand Leagues Under the Sea’, by Jules Verne. In both excerpts there are many descriptions of the ocean. Many people debate whether details are described more vividly in informational text, or in literature. I feel the ocean was described more vividly in the excerpt from the literature text ‘Twenty Thousand Leagues Under the Sea’. I believe the ocean is described more vividly in the excerpt from the story Twenty Thousand Leagues Under the Sea because when I read it I feel like I’m there. The imagery is very strong and everything is described in such great detail. For example, when M. Aronnax was describing the coral kingdom in the ocean and said â€Å"I was tempted to gather their fresh petals, ornamented with delicate tentacles, some just blown, the others budding, while small fish, swimming swiftly, touched them slightly like flights of birds.† He described perfectly what the petals of the corals in the ocean looked like. He stated that some were blown and others weren’t. He also did this when explaining the effect the light of the lamps had on the ocean. He said â€Å"The light from our lamps produced sometimes magical effects, following the rough outlines of the natural arches, and pendants disposed like lusters, that were tipped with points of fire.† He even went as far as to describe the outlines of the natural arches of the coral. The excerpt from the informational text The Sea Around Us focuses more on getting their information across to the readers rather than imagery. This is emphasized when the author was describing how ocean life grew more and more complex. He described how aggregations of specialized cells arose from simple one celled creatures. When describing this he stated â€Å"From simple, one celled creatures, others that were aggregations of specialized cells arose, and then creatures with organs for feeding, digesting, breathing, reproducing.† The author described more what the creatures organs were for, but gave no imagery. I felt this gave the readers more information, but not as much details left for our imagination. Overall I felt Jules Verne used a more vivid description when describing the ocean then Rachel Carson. When the author described all of the coral in the ocean he used amazing imagery. I feel the author describes many details people would overlook when viewing  coral. I also feel the author made very good comparisons when describing the ocean and the things in it. For example when M. Aronnax said â€Å"†¦while small fish, swimming swiftly, touched them slightly like flights of birds.† I felt he described very well what the small fish swimming by them looked like. I felt his comparison of the small fish swimming to a flight of birds really helped to emphasize how the fish looked while swimming. He also did this when describing how much coral was in the ocean. He said â€Å"Coral is sold for twenty pounds per ounce and in this place the water beds would make the fortunes of a company of coral divers.† He used the face that coral is sold for twenty pounds for ounce to emphasize how much coral was in the sea. I also liked the comparison he made between the tips of the coral and the â€Å"points of fire†. I feel the author used very good comparisons to enable the readers to visualize and get a clearer picture of his descriptions of underneath the ocean. In the excerpt from the informational text The Sea Around Us I felt the author didn’t use very good comparisons when describing the ocean. When describing the mysterious borderline forms the author said they were â€Å"not quite plans, not quite animals† I felt the author did very poor in describing this. The description was way too general. Some may feel that Rachel Carson described the ocean more in her text The Sea Around Us. When describing the sponges growing on the bottom of the ocean. She said â€Å"Sponges grew on the rocky bottom of the sea’s edge and coral animals built their habitations in warm, clear waters.† She did describe the temperature of the water but it was a very broad description. She only described the ocean as being warm and clear. I feel she could have used more detail when describing it. She also could have described the bottom of the sea as more than just rocky. She could have described the outlines and arches of it as Jules Verne did when describing the coral. Jules Verne placed more work in using visual details to describe the ocean than Rachel Carson did. I understand some people may feel many different ways about the way each author described the ocean in their texts. However, the comparisons, visual details, and imagery Jules Verne used to describe the ocean on her text help give readers a clearer visualization of the ocean than Rachel Carson. Yes, Rachel Carson got information across to her readers, but she did not do such a great job when getting the image of the ocean across to the readers. It is  evident that Jules Verne did a better job a describing the ocean in Twenty Thousand Leagues Under the Sea than Rachel Carson in The Sea Around Us.

Describing Biblical Parallels In Hawthornes rappaccinis Daughter :: essays research papers

Describing Biblical Parallels in Hawthorne's "Rappaccini's Daughter" In Hawthorne's â€Å"Rappaccini's Daughter,† many biblical parallels can be found. The story duplicates the chapter of genesis in the bible in many ways. Ranging from the characters, to the setting, and even the deadly plant in the story. The account of Adam and Eve in Genesis 1-3 is extremely similar to the situation of Giovanni and Beatrice in the story. In both â€Å"Rappaccini's Daughter† and the Genesis chapters in the bible, lush, beautiful gardens are the setting. Both gardens are exotic and pretty, but the garden of Eden is bright and tropical, while Dr. Rappaccini's garden is darker and mysterious. Both gardens are home to a type of â€Å"forbidden† plant, but the garden of Eden was created by a super-natural being, and Dr. Rappaccini's garden by Rappaccini himself. The forbidden plant in Genesis is a gorgeous, extremely tempting fruit plant. The fruit on this plant are described as extremely tempting. However, these fruits have been deemed prohibited by God. The plant in Rappaccini's garden is a large flowering bush. The flowers on this bush are unlike any others and extremely exquisite. The two plants share the trait of â€Å"forbidden,† but in different ways. The fruit on the tree in Genesis was forbidden simply because that was the way God made it. The plant in Rappaccini's garden was forbidden because it was poisonous. The only people immune to the poison of this plant were Beatrice and Dr. Rappaccini. In Hawthorne's story, a parallel between Giovanni and Adam is established. Both are young men, and each was tempted by a woman. Giovanni in Hawthorne's story was lured into the garden by Beatrice; however, Beatrice was attempting to make Giovanni immune to the poison of the plant, so they could be together forever. Beatrice and Eve also share similarities. They both are the ones that first fall to temptation and which ultimately leads to each of their demise. The serpent in â€Å"Rappaccini's Daughter† is clearly represented by Dr.

Presentation on DNA Vaccines Essay -- Powerpoint Presentation

Vaccines †¢ Vaccines are â€Å"one of the greatest achievements of modern medicine† †¢ In developed nations, vaccines have almost exterminated polio and smallpox and tightly controlled diseases like hepatitis A and B or typhus †¢ There are three generations of vaccinations †¢ First generation vaccines are either weakened or killed forms of whole organisms †¢ There is a problem with first-gen vaccines: the pathogens can still revert to dangerous forms and cause diseases in immunocompromised vaccine recipients. †¢ Second generation vaccines are specific protein antigens, which are safer, but cannot generate killer T cell responses DNA Vaccines †¢ Third generation of vaccines †¢ Consist of recombinant plasmids that have been transformed to produce one to two proteins form a pathogen †¢ This DNA is injected directly into somatic cells, where, through transcription and translation, the proteins are created. †¢ The proteins are recognized as foreign and processed by the cell and displayed on the cell surface by MHC markers †¢ Here, they raise helper T cell, cytotoxic T cell, and antibody immune responses. Current applications †¢ DNA vaccines have had limited success in clinical trials †¢ A veterinary DNA vaccines for use on horses to protect from West Nile virus has been approved †¢ In June 2006 and August 2007, positive results were announced for vaccines against bird flu and multiple sclerosis, respectively. †¢ The technique still needs to proven conclusively in human testing Use of Plasmid Vectors †¢ Highly active expression vectors elicit the best immune response †¢ Strong viral promoters, such as Rous Sarcoma virus (RSV) or cytomegalovirus (CMV) promoters are most commonly used †¢ The plasmids most commonly used als... ... Cited Continued †¢ Baker, Barbara, et. al. â€Å"The N gene of tobacco confers resistance to tobacco mosaic virus in transgenic tomato.†Proceedings of the National Academy of Sciences of the United States93 (1996) 8776–8781. †¢ Feldstein, Paul. Personal interview. July 2008. Fig. 8 Images †¢ Fig. 1: http://www-tc.pbs.org/wgbh/nova/bioterror/images/germ_dna.jpg †¢ Fig 2: http://www.gen.cam.ac.uk/Images/summers/plasmids.jpg †¢ Fig 3:http://www.bio.davidson.edu/people/kabernd/seminar/2002/method/gtwmeth/genegungtw.gif †¢ Fig 6:http://upload.wikimedia.org/wikipedia/commons/d/da/Making_of_a_DNA_vaccine.jpg †¢ Fig. 4: http://en.wikipedia.org/wiki/Image:Antibody.svg †¢ Fig. 5: http://en.wikipedia.org/wiki/Image:Antigen_presentation.jpg †¢ Fig. 7: http://www.ncbi.nlm.nih.gov/ICTVdb/ICTVdB/em_tmv.gif †¢ Fig 8: http://www.technologyreview.com/files/8829/DNAVaccineBG.jpg

Consumer and supplier relationships in Internet Essay

The Internet is one of the great inventions of human kind. Go along with the development of science and technology, Internet changed the face of the world. Especially, in business, Internet plays a vital role because it connects all factors to create the success of business. Internet links customers and suppliers into the stable and mutual benefit’s relationship. Firstly, Internet changes the relationship between customers and suppliers from indirect to direct. It helps to eliminate the â€Å"middle – man† to connect directly the customers and suppliers. In the past, there was only way to buy a product that customers went to the store, where they have contract with the suppliers to provide goods for them. Therefore, customers and suppliers never met together in the real meaning. This process increased a lot of costs. However, when Internet developed, customers and suppliers have opportunities to meet together. To buy the stuff, customers can order directly from suppliers through Internet. By this way, not only does the cost decrease, but also the price is more reasonable. The benefit of Internet created the formation and development of E-commerce and net marketplace. According to page 373 in the textbook, â€Å"online consumer sales grew to an estimated $362 billion in 2012, an increase of more than 15 percent over 2010 (including travel services and digital downloads), with 150 million people purchasing online and an additional 34 million shopping and gathering information but not purchasing† (Laudon, K., & Laudon, J., 2014). Secondly, once Internet developed, the relationship between customers and suppliers is push to improve to the partner relationship. Customer became the partner of supplier. The position of both customers and suppliers are equal. Customers don’t depend on the supplier; in contrast, they are more powerful in choosing their suitable suppliers. Thirdly, it increases the satisfaction and quality of customer service. Nowadays, purchasing and exchanging became easier than ever. To attract customers, suppliers have to take care of their customer’s demand and tend to satisfy it because customers have a lot of choices among a thousand of sellers. Customers can take advantage of price, quality as well as model of product. Thus, to make this relationship become a long term collaboration, besides the diversification of products, suppliers must focus on their service to  keep their customers closer. Reference: Laudon, K., & Laudon, J. (2014). Management Information Systems: Managing the Digital Firm (13 Ed.). Upper Saddle River, NJ: Pearson Education.