Jeremy Lin

Chink in the Chain Webster’s Dictionary defines success as the favorable or prosperous termination of attempts or endeavors, or, successful performance or achievement. On February 4th 2012 Jeremy Lin made his NBA debut against the New Jersey Nets. Twelve minutes into the game, the non-starter Guard entered the game to make his debut as a New York Knick. To everyone’s surprise Lin came off the bench cold to put up big numbers against the Nets that would both change the pace of the game and give birth a new sensation in the NBA.In his debut game, Lin put up twenty-five points, seven assists, and two steals which was a team high in all three categories (NBA. com). Lin’s initial success was foreshadowing to what was soon to come. According to Webster’s Dictionary’s definition, Lin’s twenty-five point achievement in his first performance as a Knick can be deemed successful. Over the next three games of his career, Lin’s success continued. I n his first four NBA starts he had achieved a 27. 3-point per game average proving him to be an elite NBA player (NBA. om). Not only was his point per game average impressive it was also a new NBA record, surpassing players such as Allen Iverson and Michael Jordan, who are largely considered to be two of the best players to play the game. Along with Lin’s success in the NBA came a lot of attention in the media, a growth in Asian-American attendance at Knick games, and increase talk around the league. Jeremy Lin’s success in his initial performances as a Knick sparked a media hit, on Television, in Newspapers, and on the Internet as well.One of the most popular expressions about Lin’s success was â€Å"Linsanity†, which is a combination of the player’s last name, Lin, and the word insanity to describe the players up and coming success. Not all of the postings and expressions in the media were as warmhearted as the trending â€Å"Linsanity†. L in’s attention in the media quickly shifted from his success as a player to attention towards his Chinese heritage. For example, The New York Post, a very highly respected new paper in the Northeast released an article titled â€Å"Amasian! , which was not perceived to be offensive or racist by many peoples, because Asian is not by any means an offence term. As time progressed so did the offensive news articles and names given to the successful athlete. Lin was deemed ‘Super-Lintendo’ and ‘The Yellow Mamba’. Super-Lintendo was in reference to Super Nintendo, and Chinese manufactured video game, while The Yellow Mamba is a spin on Kobe Byrant, and African American NBA player’s nickname. The Yellow Mamba was given to Lin because of his success in the NBA comparable to Bryant’s and his Chinese skin often associated with a yellowish hue.As Lin’s success in the NBA continued his attention in the media and Chinese association grew. Fe bruary 18th 2012 at 2:30 am ET, Anthony Federico posted his article titled â€Å"A Chink in the Armor: Jeremy Lin’s 9 Turnovers Cost Knicks In Streak-Snapping Loss to Hornets† on ESPN. com. Shortly after the article was posted, at 3:05 am the article was removed from the website. Though the article was only online for a brief thirty-five minutes, the article was viewed by many, received a lot of attention and was exceedingly controversial.Shortly after its publish, many different new sources and individuals debated whether the article was racist or not. In addition to removing the article from the website, ESPN decided to suspend the articles publisher, Anthony Federico for a thirty day work period and then later that month fire him. ESPN received a great deal of negative attention and many people both agreed and disagreed with Federico’s article being deemed racist. Fererico’s article received a significantly more attention than New York Post’s ar ticle â€Å"Amasian! because ‘Chink’ is a often considered to be an offensive term to Chinese-Americans. Federico’s article went under great scrutiny from members of the Chinese American Community. U. S Representative and Chinese-American, Judy Chu was appalled by ESPN. com’s article. â€Å" I think the use of the term is appalling and offensive,† said Judy Chu to MSNBC, one of the world’s most successful new networks. The word ‘Chink’ is a very offensive word to the Chinese-American community.Chink is a negative ethnic slur towards Chinese people and other Asian Americans because they are commonly assumed to be Chinese because of their appearance and the large Chinese population. â€Å"The ‘c’ word is for Asian Americans like the ‘n’ word is for African Americans,† Said Chu. Judy was highly offended by the Federico’s use of the ‘c’ word. To compare the Chinese slur chink, to the African slur nigger, a word that is perceived to be highly racist and has been taken out of American Literature n some schools, gives a good sense of how offensive it really is. The slur nigger is the most offensive word you could ever call an African American person and is frowned upon due to its negative association dating back to times of slavery in America. If Chu is able to associate chink in the same regard as nigger, it is obvious that its use is highly offensive to Chinese-Americans, because the word nigger is not something that is said in the media, on radio or on basic television because of its so highly offensive.Judy Chu speaks passionately about the vulgar word chink because it’s hateful and is used to so similarly to the word nigger. â€Å"While no one would claim that racism against black people is no longer a problem in America, it is unthinkable that any news network or even half-brained TV presenter would use racial slurs against a black player equivale nt to the Asian ones that have been used against Lin,† stated Hadley Freeman in â€Å"The Guardian† a well-respected Newspaper in London.Freeman compares the Chinese racism to be equivalent to using racism towards black people, where she says that no one would ever think to you use a racist word towards black people because it is so out-casted or restricted, especially in the media. The phrase â€Å"Chink in the Armor† is a reference to a chink, or crack in medieval armor, which would lead to vulnerability and potential injury. Today, this expression is used to describe a weak spot in an object or even a weak member of a group or a team.Anthony Federico used the expression â€Å"Chink in the Armor† in one of his article’s titles to describe Jeremy Lin’s multiple turnovers in The New York Knicks loss to the New Orleans hours before the article publication. Federico used the expression the correct way being that Lin performed poorly in the game leading to a loss for the Knicks; thus, making a Lin a weak link or Chink in the Armor for the team. â€Å" †¦Had nothing to do with me being cute or punny,† Said Anthony Federico. In his claim given to Politico. om, a popular Internet news source, Federico claims that he was not intentionally racist towards Lin. Federico said that the use of the expression â€Å"Chink in the Armor, had nothing to with Lin being Chinese, and that wasn’t used to be interpreted as pun, or sneaky way to include racism towards Lin and Chinese peoples. † (Freeman 1) Federico’s defense in The Guardian gives his claim that he simply used the expression correctly and did not intentionally use the word chink in its popular meaning describing Chinese people.He believes that the reason why the article’s titles receive so much negative attention was not because of his wrong action, being that he used the phrase the way that it is intended to be used, but because individu als and the media misinterpreted his intentions and accused him of racist intentions. Lin’s success has been turned into many different puns in the media like his nickname ‘Super Lintendo’, where the pun is very blunt, but Federico’s use of the word chink in his own opinion was strictly used to in its obvious expression and a reflection of Lin’s performance in the night before and did not pertain to his ethnicity.Federico went on to apologize to Lin in his statement; â€Å"I’m so sorry that I offended people. I’m so sorry if I offended Jeremy. †(Freeman 1) In Federico’s apology he is saying that he is sorry for offending both the Asian American community and Jeremy, and that his remarks were accidently racist, because he did not mean for his title to be interpreted to be racist. Federico claims that his article’s title containing the expression â€Å"chink in the chain†, was not using the word in a negative manner.He also claimed that if the title was in fact racist that it was strictly because of poor word choice and therefore accidental. Federico’s past use of the word does not support his claim that he did not use the word with an ethnic connotation. â€Å"Federico told the Daily News he had used the phrase hundreds of times in headlines over the year,† taken from an article written by Mackenzie Weigner on Politico. com, a well respected online news source. Federico has used word chink in his publications hundreds of times in his career.Because he has used the word so many times throughout his career he is very aware of its negative and racist denotation. By claiming that he has used the word hundreds of times, Federico should have known the potential risk of publishing an article containing the word chink when talking about a Chinese American. â€Å"And if he was using it all those times, that is extremely sad. The word was used since the 1880s to demean Chinese Amer icans and to deprive them of rights, and it is used on playgrounds specifically to humiliate and to offend Asian Americans. So I don’t know where he’s been all this time. (Weigner 1) Judy Chu is disgusted by the fact that Federico has used the word so many times over the course of his career and not sees a problem with it. Chu finds it to be sad that Federico has used the word so many times in his career as a journalist and still cannot grasp the hateful meaning the word takes towards Chinese Americans. Judy the goes on to give a history of the word chink and how it has been used all along to intentionally be offensive towards Asians and more specifically Chinese Americans. Racism is something that Jeremy Lin has experienced his entire lifetime as a collegiate basketball player.During his time at Harvard University, Lin was a successful basketball player and often the members of the opposing team’s student fan section often chanted racist remarks as he played. F or example, when Lin played University of Connecticut the fans chanted â€Å"wonton soup† as he took his foul shots. When asked about the publication on ESPN. com Lin said, â€Å"Have to learn to forgive and I don’t even think that was intentional. Or hopefully not. † (Weigner 1) Federico had apologized to Lin about the incident, and Lin was very quick to accept the apology, forgive him and move on.Lin states that he thinks that Federico’s article could have potentially been unintentionally racist as Federico claims. In the end of Lin’s statement he says â€Å"Or hopefully not† meaning that if the article was intended to be seen as punny, by slipping in the word Chink while talking about him, he would have found it to be offensive. Racism has been surrounded by racism for a long time and has learned to put it past him and focus on what was important to him, his successful basketball career. Following Lin’s impressive and record-breaki ng start in the NBA came a large amount of media about both his accomplishments and his Chinese heritage.Many of the publications during this times period were warm-hearted and highlighted Lin’s numbers and quick climb to the rank of an elite NBA player, while unfortunately many other publications keened in on Lin’s race and at times were demeaning. Federico’s article received an excess of attention and proved to be controversial as it was highly debated. Though Federico claimed that his article was not intentionally racist, many people were offended, particularly Asian Americans and as a result Federico was highly scrutinized.

Beer Wars Case Study Essay

Introduction The market dynamics of the Australian beer market is given in the case study. The beer market in Australia is extensive due to high consumption by Australians. In the early 1800’s, there existed numerous independent breweries. Due to excise laws and better transport systems large breweries started acquiring smaller ones, and through widespread inorganic growth, by 1985 the industry became dominated by two corporate conglomerates, Elders IXL(CUB) and Bond Corporation. Both used aggressive marketing strategies for increasing market share. Top highlighted reasons for beer consumption were mixing with others, relaxing, allowing social drinking and enhancing appetite and the concept of beer being equal to ‘liquid food’. Women in general did not like the beer taste and contributed to only about 12% of the total sales volume, whereas 37% of the 54% adult drinking population admitted to be regular drinkers. Only 10% were ‘ocker boozers’ who contributed to 60% of the volume. Hotels/pubs and retail outlet routes formed the bulk of the sales. Standard beer was the most consumed at 70% followed by light beer at 24%. Males across all age groups equally represented beer consumption with little higher consumption in the 31-40 age group. The marketers strongly believed in the ‘beer image’ having a strong influence on beer brand preference. So the marketers started projecting the alcohol content by way of which they used to segment variants in different ways each brand being targeted at a specific segment. Several different brand imageries have been created. Lastly the several brands and variants that had been created with the hope of creating market share seemed to have fallen flat. A failed attempt in the same direction in the form of Swan Gold trying to entice consumption by women also failed. Problem: Due to increased competition, there was a flux of introducing new products continuously, which put in peril the older products of cannibalisation. The major objectives that the beer companies had were †¢Increase market share by acquiring customers †¢Maintenance of existing customers by ensuring no cannibalisation †¢product positioning and launch strategies for the newer brands and phasing out older brands Solution: Increase the beer market, instead of just market share The consumption of beer has been steadily increasing over the years (from around 5% in 1900 to 12% in 2000). But also around the same time, the consumption of Coffee and other milk based drinks had been exponentially increasing (from around negligible % in 1900 to around 20% in 2000). Therefore instead of eating into each others’ market share, the industry should try to increase consumption of Beer among the non-Beer drinkers and hence increase the whole pie. Encourage successful brands and terminate lagging brands Instead of keeping a huge number of brands which is leading to cannibalisation, the brands which are doing well must be encouraged and marketed well, on the other hand those that are not bringing in much profits should be discontinued. This would simplify marketing and would make it focused. Phase in brands tailored for women The exhibits show that women prefer non beer alcohol, in part due to the image of beer as a male bonding drink. Thus certain brands of beer that can be positioned as less bitter, and more female oriented can be launched. The marketing and advertising of these brands should be done in such a way that the women are targeted. Increase light beer Brands offering light beers and beers with less alcohol would serve two purposes. They would attract customers who do not drink, and also are better served in restaurants according to the exhibits given. Launching beer brands over considerable spans of time 2 versions of Power’s were launched in the same month (February 1991) while Forex Gold and Forex Light Bitter from Lion Nathan were launched with only a month separating them. Because of this no single brand is properly marketed and does not get the time to build itself in the minds of consumers. This also leads to cannibalisation.

Bcbcabs

You must: write within the report length: 650 words (Max. ) not plagiarism as any form of plagiarism will result in a fail' grade use 1. 5 spacing and 1 inch/2. CM margins write the word count at the end of your internal report in brackets, for example (650 words) submit the Internal report online Oval Turbulent (details will be provided closer to the submission date) submit the internal report on,'before the established deadline (any late submissions will result in a ‘deduction' of the final grade for the assignment) submit your assignment early and avoid waiting till the last hour prior to the deadline in case of server overload or shutdown have proof of the print screen of any technical difficulty you may have encountered for any potential submission appeal to be considered, and c a copy of the proof to your teacher You are Jinn Kim, manager of Taxmen City branch, Korea Auto Insurance. You are concerned about the headquarters' overhead cost allocation method which you believ e is inappropriate and unfair, and have highlighted your concerns to the management.The new CEO, Chunk He, has asked you to submit an internal report to him before proceeding further. The CEO has requested that you: identify the problems associated with the overhead cost allocation method provide relevant and concrete evidence/examples to support the problems raised highlight he urgency of the problems and communicate the possible consequences of not taking action For your Internal report to make an Impact on the new CEO, It has to be: structured cohesive and coherent formal and concise words) submit the internal report online via Turning (details will be provided closer to the submission date) submit the internal report on/before the established For your internal report to make an impact on the new CEO, it has to be:

Final Paper on Christian Stewardship and Sustainability Essay

Final Paper on Christian Stewardship and Sustainability - Essay Example The property that Christians handle includes their bodies, animals, plants, and the environment such as water and the air in the atmosphere (Lowenthal 29). The most recent concept of stewardship on matters of Christianity was on the issue of the responsibility human beings had especially when handling their environment or Earth itself as a whole (Albers 196). On ecological bases Christian stewardship takes up another definition. In this field, stewardship is referred to as the conviction that every grace or gift of nature comes from God and human beings are the stewards and trustees of the marvelous gifts (White 35). Christians are urged to appreciate and respect the theological importance of earth by practicing ecological stewardship deeds that are meant to protect both earth and the resources that it possesses. The unique gifts of creation were not created only for human use, but they also have their own integrity, value and dignity. The aspect of ecological stewardship dates way back to the creation story. In the story, God gave mankind dominion over all his creations (Mumford 65). Sadly human beings have misinterpreted the mandate and have incalculably abused and exploited nature. Sustainability on an ecological base refers to the response made to tackle the call made on ecological conversion (Marsh 30). The sustainability of ecological systems is achieved by informing the community and individuals on the significance of the environment. The actions of individuals should be mindful about matters of global equity and the generations that will succeed them (Marsh 36). The community should also portray attributes such as responsibility, care and respect when handling the environment .Sustainability of the ecology also requires evaluation of scientific developments and balanced judgments on the impact the environment may have in the future; especially on social matters as speculated by catholic teachings. Christian stewardship

Primary Source Analysis Essay Example | Topics and Well Written Essays - 500 words

Primary Source Analysis - Essay Example The poor were often mistreated and subjected to intense, sometimes brutal employment with minimal wages or opportunities. Aristotle is attempting to illustrate the importance of democracy as a foundational value system in political leadership and identify the risks associated with wealthier individuals coming to power and creating unfair, self-centered governments. Aristotle identifies that tyrannical leadership is often created by those who were born into wealth and influence who do not learn important lessons regarding compliance and submission. Aristotle points out that the most valuable position in a society is within the middle class ranks since it is here where lessons about servitude, ethical behavior and moral principles are developed. The rich, on the other hand, seem to be more influential and eventually rise to authority in government without having the important lessons learned about how to treat others properly. Key terms in this document include democracy and oligarchy.

Motivating Employees Assignment Example | Topics and Well Written Essays - 250 words

Motivating Employees - Assignment Example For employees whose drives and needs are focused on satisfying lower order needs (physiological, social and security needs), extrinsic factors (money or compensation) could be the most effective motivators. However, for employees who crave for satisfying higher-order needs (self-actualization and fulfillment), intrinsic factors must be the most effective motivators of performance. The motivational theories that were evidently applied included Maslow’s hierarchy of needs, as well as Herzberg’s two factor model (Martires & Fule, 2004). By accurately identifying the level of needs, as well as the motivational (or hygiene) factors, employers are assisted in designing motivational programs that would keep employees productive, satisfied and motivated. Based on one’s personal and professional experiences and from the readings, one would recommend that employers need to accurately assess the needs and drives of employees to enable them to design motivational or incentive programs that match these needs. As disclosed, intrinsic and extrinsic factors (or hygiene and motivational factors) need to be incorporated in the job to make the tasks inherently interesting, challenging, satisfying, and rewarding. Ryan, R., & Deci, E. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Retrieved December 28, 2014, from Contemporary Educational Psychology:

Case study 10B Assignment Example | Topics and Well Written Essays - 500 words

Case study 10B - Assignment Example This type of story carries a negative impact on the team and everything associated with it. The reporters should look for such stories within their localities and work professionally and diligently. The reporter did not invade Sandusky’s privacy, this is due to the reasoning that the interview was to gather information in relation to the sexual abuse claims lodged against the coach. The interview would have mounted into an invasion of privacy if it was mainly focused on the coach’s private life and not a matter that resulted in the infringement of the rights of the children. Costas and other reporters should have conducted interviews on every individual associated with the team, this is the teammates of the victims, the assistant coaches, the school and any other person that might have witnessed such actions. The interview was fair and it will help a great number of people and children to open their eyes and look out for such actions performed by people. The utilitarian model theory suggests that it is ethical to ham and individual or small group of people for the greater good. The television network should have aired the interview when children were watching as they are the ones that are mostly affected by such actions and once it happens most of them tend to go silent about it. Through airing of the interview when children are watching it will allow them to watch out for such instances and report such cases earlier in future. The interview does not harm Sandusky’s constitutional right to a fair trial. Mr. Sandusky had a right not to answer the interview questions. Furthermore the matter was handled by a competent court and followed due process. The network did nothing wrong in attempting or conducting the interview. This type of journalism deserves numerous awards and it does not really matter who reported it. The interview shades light into issues affecting the society that needs immediate attention from every individual in a

Existence vs Essence Essay Example | Topics and Well Written Essays - 750 words

Existence vs Essence - Essay Example This is simply not true, and can be easily asserted by the fact that individuals can sit through the exact same traumatic event (for instance, a bank robbery) and come out of the experience with several varying stories—therefore, there cannot be a single definition. Likewise, I do not agree with the concept presented by environmentalism. Environmentalism suggests that the environment itself around an individual determines existence, which, to me, also cannot be true. Again, relativism proves this point invalid, because people again often can be a part of the same environment, or situation, and come out of the issues with a totally different story. Therefore, the concept of existentialism and existence will be examined here, with a focus on Sartre’s views. Relativism was mentioned above, and relativism seems to be a fact in existentialism. It helps to prove that we have a pre-given essence. However, existentialism does not argue that relativism is easy to understand. Thi s will lead us to his next assumption that it is psychologically distressing to affirm the value of an action which cannot be universalized. Sartre feels that that a concept should be universalized, or in other words, should be applicable to different people in a society having different point of views in their life. One of the reasons why I agree with the existentialist concept of existence is the fact that it allows room for relativism. It does not display relativism as necessarily a good thing, or an easy thing to understand. It does, however, admit to its existence and its profound impact on individuals (Guignon and Pereboom 35). Therefore, it admits and promotes the concept â€Å"essence of existence.† In universalizing certain actions, we should take into consideration existentialist claims about the existence of different beliefs, meaning many people are trying to relate themselves in the way that their society identifies them. Generally, society has a certain percepti on of an individual based on occupation, looks, or otherwise. People want to act and present themselves within this framework, but aren’t often able to do so. The inability to function within this framework can cause a dissociative type of feeling, but the importance of this feeling within our discussion here is the fact that this feeling helps to prove the fact that the person exists. If the person did not exist, then no feeling would be present. Again, we see that there is a pre-given essence to existence. Thus, the unsettling feelings present in existentialism help us prove the essence of existence o for individuals, in several instances. The concept of facticity also comes into play when speaking of the essence of existence, and the concept of a pre-given essence. This concept gives importance to the past scenarios of every situation and the present or the actual scenario itself. It has a conscious definition of the things that have happened in the past as well as the phy sical characteristics of the environment one is in. Therefore, we get the gist of the feeling of existence when we take a close look at this scenario. Basically, within facticity exists the past and the present, as well as the environment and the individual. Thus, because the individual experiences these different concepts of time, he or she must exist (Guignon and Pereboom 35). Another existentialist co

Art history Essay Example | Topics and Well Written Essays - 1500 words

Art history - Essay Example orld styles of flattened figures and animorphed images combining the figures of animals and humans in different ways for different meanings to the ‘new’ world styles which included more humanism in expression and optical experience reflected in the art forms. By the time of the Romans, there was a much greater emphasis and development of naturalistic expression of form, including natural bodily movements, weight and strain. A comparison of the Grande Ludovisi Sarcophagus (The Ludovisi Battle) and the Dying Warrior from the Temple of Aphaia reveal both the similarities of cultural beliefs as well as the differences of emphasis of expression. Both the Grande Ludovisi Sarcophagus and the Dying Warrior present similar images of death and dying using marble as a base material, but they remain sharply different because of the scale of the individual figures as well as several of the smaller visual elements involved in each. Although separated by approximately 700 years, both the earlier Dying Warrior statue and the Ludovisi Sarcophagus represent mastery of sculptural art in different dimensions. Both of these works of art are presented in marble and each detail some sense of battle. The Ludovisi Sarcophagus can be seen to have been carved from a single block of marble that measured at least nine feet wide by five feet high and four and a half feet deep (â€Å"Art of the Roman Empire†, 2005). Of only slightly smaller scale overall, the Dying Warrior from the east pediment of the Temple of Aphaia measures just over six feet long. However there has been a great deal of discussion regarding just what the statue is truly made of. While some scholars say it is marble, others have suggested the statue was first created in poros, the native rock of the island on which the temple stands (George, 2001). In addition, a great deal of detail about this statue can still only be guessed at as several segments of the statue are missing, particularly the knee joint of the

Compare and contrast between persepolis war and vietnam war Essay Example for Free

Compare and contrast between persepolis war and vietnam war Essay Graphic Novels showing conflict of war can be described in different ways. These ways are determined by the target audience and the authors decision of mood.The imagery in Persepolis and the vietnam story are affected by these choices made by the author. There are differences in the style of this book in which the reader uses to show emotion such as the target age group, the emotional aspect as well as the realism of the story. The imagery which detail is displayed in a complex or simple way can both give the reader insight while portraying a different perspective at the same time. Persepolis and the vietnam imagery both use a black and white graphic weight creating a dark feeling shown by the subjective style. They use detailing in the background like the shadowed soldiers in the Vietnam images or bright flashes of gunshot in Persepolis, thus giving the reader a different perspective. The vietnam images provides a more in depth style that provides in order to show the author’s message. However, the simple imagery used in persepolis is to get a point across using symbolic images and a straightforward style rather than in the vietnam images the sketched lines and detailing brings out a specific emotion. The target audience in which the author and/or illustrator wants to reach out to affects the type of imagery and message they want to send out,such as a story about the conflict of war to children can be subtle rather than show a harsh reality yet can both depict a mood of conflict and struggle. These two graphic styles can both get across the subjective opinion of war being undesirable by the emanata of struggle seen with the characters to the reader. They both compare the harsh reality without being too gruesome. Persepolis uses a more cartooned illustration to portray a childlike perspective thus having a target audience of young readers. In contrast, the Vietnam imagery’s perspective differs in the point of view. This shows the difference in fighting in the war rather than suffering the consequences, demonstrating an adult understanding. War can convey many emotions depending on the authors/illustrators mood they want to convey to the readers by using simple and/or complex emanata and graphic weight in similar and different ways. Persepolis and the vietnam both inflict a sympathetic emotions by showing  the struggles shown by their stressed emotions and facial styles. As well as their similar use of contrast between light and darkshows a emotional aspect of the conflict of war. To contrast the Vietnam images uses shading and shadows to add more tension and grit displaying a impactful emotion. The Persepolis imagery uses thick heavy blacks and whites without any shading making the images simple and the emotions it portrays to the reader shallow and not as complex. In conclusion these two works of graphic reading can be contrasted and compared by only three categories of realism, target age groups, and emotions. These both shared the struggles of the conflict of war as well as portraying different views and perspectives. As well as displaying an obvious age target. Even though they are similar they are both different in showing the conflict of what goes on in a war.

The Lack Of Exposure And Practice Community

The Lack Of Exposure And Practice Community In Malaysia we have the Bahasa Malaysia as the national language but because of Malaysia is a multiethnic country, we have a variety type of language and dialect in the community (Eg : the Chinese community speaks Cantonese or mandarin and the Indian community speaks Hindi). People and student will tends to use their own dialect / language to speak among with their classmate due to they are more comfortable and fluency in speaking the respective language. It is also a fact that majority of the parent will talk to their children by using their own language instead of English (Hentan, 2011). As we are aware, practice makes perfect and therefore, English will need to be part of our life in order to be more fluent in the language. Education In the 1970s, teaching medium in national-type primary and secondary school was changed from English to Bahasa Malaysia. Due to this changes, Malaysian who studied in national-type school were less exposed to the English language as all important subject were being thought in Bahasa Malaysia except for the English language itself. Some students who continue their tertiary education in private institution only started to get full exposure of the English language as English is being used to teach in all subjects. Unfortunately, the sudden switch in teaching medium creates fear among the student who are weak in the language and therefore these students are afraid to communicate and interact during classes. While in public institutions, Bahasa Malaysia was continue as a medium of instruction and unluckily, these group of students did not even get any chance to expose themselves in the English Language. According to Teoh (2011), academicians are not surprise that proficiency in English am ong local graduates are at a declining stage as students were less exposed and lack of foundation in English language. 310 words The awareness of English importance. Many of the students do not know the important role of English language in today society and student study and memorize English just to pass the exam in education. Hence, students self developed a bad attitude towards learning the language and makes them not interested to explore and obsess in the language. It was mentioned by Teoh (2011) that the status of English decreased to such a level that it became simply a subject of study like other subjects such as history, geography, and physics and another reason is the lack of emphasis on English as it now not a compulsory subject to pass Students need to understand that most of the sources or information related to science, business, technology and medicine are mostly written in English. Therefore, before a student can grasp hold of the related industrys information, they will need to have powerful command in English. Gooch (2009) mentioned that student does not aware the importance of English until the enter the working world and these lead to student unwillingness to lean proper English language. We need to face the fact that many important knowledges is in English and we cannot really convey certain concept in other languages. 203words Lack of well trained English tutor. Quality old teachers who have a lot of exposure to the English language is retiring gradually. These teachers is being replaced by new and younger teacher which have less exposure to the language and experience. This is certainly true as we are aware that many young graduates could not get hold to a good command in English. Apart from that, there will be young graduates enter the education industry and become and English teach. Therefore, It is not a surprise that most local English teacher now are not equip with the proper skill and knowledge to teach English language. Nowadays, local English tutor often use bilingual methods while teaching in English classes. A English teacher will try to explain in mother language when a student is confused or do not understand during classes. This is a wrong attempt and methodology used as view by English Language Teacher (ELT) specialist, said Kannan (2009). A English teacher has to encourage students to speak in English only during classes. Wit h this, the student will only start to learn while making mistakes and student will be more confident in using the language It is also mentioned by Dr. Khalid (2012) that Teaching languages require skills, competence, training, and thorough knowledge. Thus, it seems foolish to assume that just because someone speaks English he can teach it effectively. Languages is very important in terms of accent, pronunciation, grammar and vocabulary. A teacher without these knowledge might lead to student having the wrong understanding in the language. 257 words Language influenced by nowadays trend it is inevitable that English language is part of the modernization process where nowadays students tend to make changes to the grammars while sending messages through mobile phone, computer or using other communication hardware. These changes basically involve shortening of words by conveniently leaving out vowels and leaving out conjunctions as reported by quicksand (2012). In addition, some words even replaced with digit when the pronunciation of the particular word spell or sound similar to the numbers. Below is an example of nowadays trend in messaging Immediately, the trend of shortening messages is widely influenced and accepted by people around the world due to it would save up individual time having to spell out every single word or letter. As this have been adopted by most student, mastering English in grammar and spelling will become a problem for these students as they are used to write in such a way. 186 words

Negotiation Techniques used in PepsiCo agreement with Romania

Negotiation Techniques used in PepsiCo agreement with Romania I. Parties involved in the negotiation PepsiCo is an American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito-Lay, SoBe, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7 Up (outside the USA). In 1966, when Romania was living under the communist manifesto, in US, the newly-born cola brand began full-scale commercial distribution of Pepsi. Determined to expand its reach and turn into a global soda maker, the cola company began to search out the most promising markets and decided to leverage upon the strengths of the Eastern Europe region, in under-served countries. Donald McKendall, co-founder of PepsiCo, arrived in Romania and reached an out-of-the-ordinary agreement with Romanian authorities in 1967 that terminated in 1989. Under the agreement, PepsiCo would supply Romanian market with carbonated cola drinks and receive in exchange Romanian wine. So Romanians could enjoy Pepsi ever since the communism era. Pepsi entered Romanian market in 1992 and began full-scale distribution in 1992 and held the first spot for 3 years. In Romania, Pepsi was first introduced in 1966 and continues to have an extremely strong brand visibility (When you say Pepsi, everyone understands what youre talking about), relevance (Whatever you do, drink Pepsi) and esteem (Pepsi deserves its position as a market leader). Since the birth of Pepsi, with more than a century before, the company has maintained its reputation for innovative and creative advertising. Pepsi has always been synonymous with cutting-edge creativity. Few people know that Pepsi has a long history of promoting their brands with celebrities, what the company has done successfully, even in 1922. After rock images of Pink, Beyonce and Britney in Gladiator Pepsi, National England football captain David Beckham entered the arena in a commercial all-star. In this version, Beckham leads the line of artists, gladiator players such as Roberto Carlos, Ronaldinho, Torres, Totti, Raul, Ricardo, and Van der Vaart. In 2006, Pepsi has come up with a new TV ad, Pepsi fest, the same football team as the Gladiators, but were added Crespo, Huth, Lampard and Nesta. Christina Aguilera became Pepsi Music image in 2006. Considering the aspects presented above it is clear that PepsiCo has proved a well structured expansion and marketing strategy to support its revenues and objective accomplishment. However, the company is also famous for a well sustained organizational culture and care for its employees. Among facilities provided to employees the following can be distinguished: attractive salaries, bonuses, commissions, trainings, workshops, team buildings. II. History of the conflict PepsiCo has located some facilities and headquarters in a business park from Romania, which is not very well communicated with the local transportation network. Though, the employees find it hard to commute and to arrive to their work place. A previous analysis of the national culture, showed that in Romania, it is very common that the companies which are located outside the living area, would offer their employees a free and private line transportation from their homes to their work places. Due to the influence of the national culture on the organizational culture, so on the projects one, PepsiCo considered that the implementation of a private transportation line may be a good strategy in the attempt to increase their employees motivation. A project management team was nominated for the completion of a strategy regarding the implementation of a private transportation line for PepsiCos employees. The name of the project is Go4ward and it is sponsored by the CEO of PepsiCo. An important characteristic of this project is that it is a pilot project which will be implemented just in a single department which will be the production one. The period within it will be developed is 6 months. During this interval of time the employees will have to complete a Before and After questionnaire which will evaluate if they appreciate and use the new transportation line. This pilot project tries to increase the employees motivation and improve the work environment, though, after the analysis of the questionnaires results, the project team will be able to inform the top management if the new transportation line was an important factor in increasing this items. In case of a favorable result considering the employees motivation which will prove that this pilot project was efficient, the top management will decide whether to permanently implement this transportation line within all companys departments. Our main goal is to develop and execute a pilot project which aims at organising and implementing a private transportation network for PepsiCos production department employees in order to try to increase their motivation and to improve the work environment. Go4ward pilot projects objectives are: to respect the budget given by the sponsor: 95,000 Euro; to plan, execute, monitorcontrol and close within 6 months; 80% of the targeted employees use the new transportation line. Once the implementation plan was drawn, the project management team needed a final approval from the CEO in terms of allocated budget and other delivarables. For this purpose, a meeting was schedueled having as participants: PepsiCos CEO Project management team representatives III. Stages of the negotiation process 1. Preparation The main topic which requires attention is the final budget of the project. Initially, after presenting the project charter to the CEO, the allocated budget was 95,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ but due to the economic crisis the market is facing, he decided to decrease it. That is why we developed the work-breakdown structure and according to this we splited the budget allocation into several phases. WBS Dictionary: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES WP1 600 Euro WP2 300 Euro WP3 85560 Euro WP4 1560 Euro WP5 1500 Euro 90,020 Euro 1,500 Euro 91,520 Euro 750 Euro 92,270 Euro WP6 500 Euro Cost Budget Management Reserves (7%) Cost Baseline Contingency Reserves Project estimates Work package estimates BATNA In order to decide our BATNA we had to make an analysis of the work packages and to establish their level of importance and availability for lowering their initially allocated budgets in order to meet the CEOs requirements and our as well. Following the analysis, we concluded that the most important can be realized at the level of WP3 which regards transportation issues such as bus acquisition, drivers and routes. Our BATNA for this work package is 70,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. For the rest of the work packages we also established that a decrease can be made as follows: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 200 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1400 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 350 à ¢Ã¢â‚¬Å¡Ã‚ ¬ Considering these modifications, the final project estimates 73,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Adding the Contingency Reserves we reach 75,250 à ¢Ã¢â‚¬Å¡Ã‚ ¬ cost baseline level. To sum it all up the BATNA regarding the allocated budget is 76,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. KEY ISSUES (regarding the allocated budgets) Essential: WP1, WP2, WP3 Important: WP6 Desirable: WP5 Throwaways: WP4 Data Transportation Communication Tools Weak time and cost estimation Improper use of questionnaires Poor communication campaign Failure in establishing routes Employees will not get convinced by campaign Poor data acquisition As preparation for the project we also provided the CEO with a risk analysis (illustrated below), quality plan and acqusition plan. 2. Opening session The negotiation situation which will be described, concerns the allocated budget for the implementation of a private transportation line for PepsiCo employees. In order to describe the negotiation process better it is necessary to answer to the following questions: WHO speaks for each party, is authorized to make/reject offers, and how many people will be on each team? WHERE will negotiation take place, and what will be the seating arrangement? WHEN will negotiations begin, and how long will sessions last? HOW will offers be made, issues included in the discussion? WHAT form of final agreement is acceptable (handshake, verbal, written, notarized)? The project management team will be represented by two members, namely the team leader and the HR Manager. The CEO himself will represent the other party of the negotiation process. According to their positions within the company, both parties are entitled to make decisions with respect to the ongoing topic. The negotiation will take place at the Romanian PepsiCo headquarter and is intended to be concluded at the end of the session. The main aspects included in the discussion will be the key issues presented above, all of them regarding the budget allocation. The offers will be made considering the work break-down structure, risk analysis and qualtity plan. The final agreement will be written and signed by both parties for the further implementation. The CEO established his BATNA at the level of 80,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ and made it clear that no budget extension would be possible. The project management team representatives offer was of 85,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, decreased with 10,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ comparing with the initial approved budget. The issues included in the discussion were: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES It has to be mentioned that all these aspects were strictly discussed with respect to the allocated amount of money for each work package. 3. Bargaining The common goal of the two parties was the implentation of the private transportation line in order to try to increase the employees motivation. As a result there were several compatible goals that the project management team and the CEO had and did not need any bargaining. The main compatible goal was represented by the importance of the marketing campaign and internal communication for the success of the project. Since the CEO had a special interest in meeting his employees expectations and raising their motivation, he immediately agreed with the budget we proposed for WP2, namely 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Also, the legal issues were seen as a compatible goal since the company is known for its compliance with the current regional lesiglation. Also, the budget allocated for the project management team was not questionable, considering that the CEO was satisfied with the work delivered up to that moment. However there were several issues that had to be traded upon in order for the project management team to obtain the desired budget. The main discussed aspect was the transportation budget which happened to be the largest within all work packages. The CEO considered that the company did not need new vehicles, taking into consideration that the project was just a pilot one and nobody could insure the increase in the employees motivation, one of the primary goals of Go4ward Project. Still, the project management team tried to convince the CEO that new vehicles would be more efficient for the company in terms of depreciation in the event the project would turn into a great success. However, the CEO intervened again, highlighting the fact that employees would be grateful for the new facility but they will not be necessarily interested in the vehicle brand, as long as the buses are safe, reliable and with updated and checked technical requirements. In conclusion, the budget for the transportation was decreased from 85,560 à ¢Ã¢â‚¬Å¡Ã‚ ¬ to 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, pointing out that second hand vehicles will be purchased. Considering the data aquisition work package we established the final amount of money at 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬, due to the fact that no further decrease could have been made, taking into account that this work package was of an utmost importance for the development and implementation of the project. The WP4 was decided to be realized also by the project management team, even if firstly it was considered a throwaway issue, the allocated budget being 1500 à ¢Ã¢â‚¬Å¡Ã‚ ¬. 4. Settlement Following the negotiation process, the two parties reached the agreement outlined below: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP3: 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ The final budget of the Go4ward Project was settled to be 78,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬, fact which led to a win-win situation considering the BATNAs of the two parties. III. Conclusions Considering all the aspects of the negotiation process, it can be concluded that the negotiation proved to be a real success due to the fact that the main goal of the two parties was the approval of a appropriate budget that would allow the further implementation of the project. The negotiation resulted in a win-win situation, as the CEOs imposed budget was observed while the project management team accomplished to obtain a larger amount of money then their minimum expectations. Both parties were willing to reach an agreement as easy as possible, but according to the budget limit imposed by the General Manager. They both proved to have a mixture between collaborating and compromising conflict styles within the negotiation process there were several compatible desires, which significantly helped the parties to reach an agreement meeting the deadline; however, there were also severasl aspects that required bargaining in order to reach the best alternative. To conclude, the negotiation process was a success overall. Still, there was clear room for improvement in some areas, namely more money could have been obtained from the CEO for the project management work package (for a better access to resources needed to accomplish the project objectives). IV. References 1. www.pepsico.com 2. www.wall-street.ro 3. Negotiation Techniques Seminars and Lectures 4. Project Management Lectures, La Salle Summer School, Barcelona, 2010

Joy Harjo (1951--) :: Artist Poet Joy Harjo Biography Essays

Joy Harjo (1951--) Joy Foster was born in Tulsa, Oklahoma on May 9th, 1951 to Wynema Baker and Allen W. Foster. She is an enrolled member of the Creek tribe, and is also of Cherokee, French, and Irish descent. Descended from a long line of tribal leaders on her father’s side, including Monahwee, leader of the Red Stick War against Andrew Jackson, she often incorporates into her poetry themes of Indian survival amidst contemporary American life. In 1970, at the age of 19, with the blessings of her parents, Foster took the last name of her maternal grandmother, Naomi Harjo. As she often credits her great aunt, Lois Harjo, with teaching her about her Indian identity, this name change may have helped her to solidify her public link with this heritage. Although primarily known as a poet, Harjo conceives of herself as a visual artist. She left Oklahoma at age 16 to attend the Institute of American Indian Arts in Santa Fe, New Mexico, originally studying painting. After attending a reading by poet Simon Ortiz, she changed her major to poetry. At 17, she returned to Oklahoma to give birth to her son, Phil Dayn, walking four blocks while in labor to the Indian hospital in Talequah. Her daughter, Rainy Dawn, was born four years later in Albuquerque. For years, Harjo supported herself and her children with a variety of jobs: waitress, service-station attendant, hospital janitor, nurse’s assistant, dance teacher. She then went on to earn a B.A. in English from the University of New Mexico in 1976 and an M.F.A. in poetry from the University of Iowa’s famed Iowa Writer’s Workshop in 1978. She then went on to an impressive list of teaching positions beginning with the Institute of American Indian Arts and ending with her current position with the American Indian Studies Program at the University of California at Los Angeles. Harjo is an award-winning poet many times over. She has won the Lifetime Achievement Award from the Native Writers Circle of the Americas, the Oklahoma Book Award in 1995 for The Woman Who Fell from the Sky and in 2003 for How We Became Human: New and Selected Poems, the William Carlos Williams Award from the Poetry Society of America for and the American Book Award from the Before Columbus Foundation for In Mad Love and War (1991), among other awards.

Space Appeal :: Science Planets NASA Papers

Space Appeal Public relations activities have been and always will be an integral part of crew activities. While these activities absorb resources, the most significant of which is time, they also bring public and political support to the program and provide some of the return on investment of the program.† – NASA, The Mars Reference Mission, Pg. 25 Since the day of NASA’s greatest triumph on July 20, 1969, there has been a sense among many American people and politicians that the once-unimaginable goal of conquering space has been accomplished, and that much of what NASA has done since are simply unnecessary frills of the federal budget. In order to attempt to justify its own existence, NASA has felt the need to engage in projects that can thrill the public and thus keep people interested in space exploration. In doing so, a significant portion of their budget, which has been cut over the years, is spent on public relations, decreasing the budget for actual space-related activities. By using its resources to â€Å"bring public and political support to the program†1, NASA has been looking at the problem backwards. By operating more efficiently and spending less on making their projects â€Å"sexy† they could actually accomplish their goals, which would implicitly grab the public’s attention. It is tim e for NASA to move into a new era, where the goal is to pick those projects that will actually succeed instead of those that sensationalize space, those that appeal to the scientist instead of the average American. One goal that NASA has been working toward for years is that of sending a manned mission to Mars. While there is no official plan to send a man to Mars, there is wide support for it at NASA and it clearly would be attempted when/if possible. Sending a human to another planet would be an impressive step for the recently maligned space 1 Koff, Stephen. â€Å"NASA’s new chief will ask 'why' a lot†. The Plain Dealer. January 10, 2002. National Pg. A2. Lexis-Nexis Universe. Online. Nexis. April 28, 2002. program, and would likely bring back a large public interest in the cosmos not seen since the heyday of space in the 1950s and 60s. However, NASA exists neither to entertain the American people nor to promote interest in outer space. According to Sean O’Keefe, NASA’s newly-minted Chief Administrator, it exists to â€Å"advance the development of science and technology†2.

Personal Reflection Paper

Personal Reflection Paper Julius Moses HUM/111 10/07/2012 Sylvia Knust Critical thinking is the act of breaking down a given concept or idea in order to examine its individual parts. It is a somewhat exhaustive approach where the person aims to see an issue from all sides in order to develop an informed opinion. The three things that I learned in this course about critical thinking are to use your critical reading, listener, and viewing skills.The element of the critical thinking that I have learned throughout this course is to use my critical thinking skills to make discussion on things in life or when you have a problem that you will have to make a major discussion on and it will take critical reading, critical listening, and critical viewing to determine the outcome of the issue. When I first started this course my critical thinking skills weren’t as keen to the facts of thinking more on what discussion I was about to make or even to the point of even thinking that critical on things.Now going through this course it made me see that being able to thinking critically on the discussion that I am about to make or even if I am looking into a different situation that takes critical thinking to solve the problem. When I think of the my critical thinking and the way I was thinking from week until now that it is the end of the course I think that I had to reevaluate my thinking, because before my critical thinking skills was shortened and I wasn’t take my thinking to a level that I would even thinking that critical about.Through the course of this class I find it to be important to use your critical thinking skills to evaluate how you learn and to determine your discussion on the situation at hand. I think that my rating changed because when I learned throughout the course how to use your critical thinking skills to evaluate problem to determine the discussion that I have to make in different situation.To move from my current stage of critical thinking to a master stage of critical thinking I would have to make a good critical thinking plan that I can improve on and reach my goal to master my critical thinking to take it to that next level. Mastering critical thinking is a task that is not going to be easy but when the stage is reached it would make different situation easier when having to determine how solve the situation.

Experimental Confirmation Concerning a Widespread Misconception

Title The Photoelectric Effect – Experimental confirmation concerning a widespread Misconception in the Theory Gao Shenghan 1, Huan Yan Qi 1, Wang Xuezhou 1, Darren Wong 2, Paul Lee 2 and Foong See Kit 2 1 Raffles Institution, One Raffles Institution Lane, Singapore 575954 2 Natural Sciences and Science Education, National Institute of Education, Nanyang Technological University, Singapore 637616 Abstract The photoelectric effect is a well-known and widely taught field in many schools and institutions, yet it has been shown through theoretical arguments that there is a common error in the theory in which this topic is learnt and taught.The common theory is that the energy of the incoming photons must be greater than the work function of the emitter, and also that the difference between the energy of the photon and the work function of the emitter must be greater than the voltage applied between the emitter and collector multiplied by the elementary charge. This paper provides experimental evidence for the correct interpretation of the photoelectric effect in order to correct the misconception.In this paper, it was experimentally determined that both the work functions of the emitter and the collector metals must be taken into account in order for a current to be detected, contrary to conventional theory. Introduction The photoelectric effect is the phenomenon in which electrons are liberated from matter as a result of electromagnetic radiation being shone onto it. Generally, the phenomenon is only investigated in metals as they require lower energy from the radiation. The photoelectric effect was first discovered by Heinrich Hertz in 1887 and was explained by Albert Einstein in 1905.Einstein’s model quantized light as photons, each with energy E=h? where h is the Planck’s constant and ? is the frequency. Einstein also introduced the work function ? of a material, defined as the minimum amount of energy needed in order to liberate an electro n from the material. Through this model, the characteristic photoelectric equation eVs=h? -? can be derived where Vs is the stopping voltage. Eisntein’s explanation and relations of the photoelectric effect, shown below, has been taught in many schools all around the world today and is widely known. Theory In this section we present the derivation of the photoelectric equation eVs=h? ?. From the definition of ? , it follows that once an electron has been liberated, it has a maximum possible kinetic energy of h? -?. This also implies that h? >? for a liberation of electron. When an external voltage V is applied across the metals, there is a potential difference between the plates and thus when the electron needs KE>eV in order to to reach the collector plate. Combining the two relations, we get h? -? >eV. In the equality case, we call the voltage Vs, which is the is the minimum amount of voltage needed to be applied such that no current is recorded. ‘Conventional’ understanding of the photoelectric effect: Alternative’ understanding of the photoelectric effect: The above section uses the work function ? e referred to that of the emitter material, even when the emitter and collector are made of different materials. However, this is incorrect, and the derivation is shown below: When an electron is just emitted from surface of the emitter, it has potential energy ? e above the ground energy state. Conversely, when an electron is just emitted from surface of the collector, it has potential energy ? c. Hence, if ? e c, we note that there will be a potential energy difference of ? c-? e, even if there is no external voltage applied.This is known as the contact potential. ?c ?e ?c-? e Potential Energy Emitter Collector Figure 1: Energy diagram without an external voltage ?c ?e ?c-? e Potential Energy Emitter Collector Figure 1: Energy diagram without an external voltage Once a potential difference of V is applied between the two plates, ther e is an additional potential energy difference of eV. Collector ?e Potential Energy Emitter ?c ?c-? e+eV eV Figure 2: Energy diagram with an external voltage applied Collector ?e Potential Energy Emitter ?c ?c-? e+eV eV Figure 2: Energy diagram with an external voltage appliedHence, in the process of calculation, the difference in potential energy of the two plates is not eV, but instead ? c-? e+eV. Thus, replacing this into the Einstein equation, we get eVs=h? -? c. Hypothesis The two requirements for a current to be detected in a photoelectric effect experiment are: 1. h? >? e 2. h? -? c>eV Instead of the commonly-quoted: 1. h? >? e 2. h? -? e>eV Objective To provide actual experimental confirmation of the proposed model, in addition to the currently-available purely theoretical arguments, in order to determine the correct explanation for the photoelectric effect Apparatus and methodologyOverview The experiment consists of a vacuum chamber with thin Zn and Ni plates placed close t ogether but not touching. UV light was shone onto one of the metal plates and the resulting voltage between the two plates was measured. The materials of the emitter and the collector were changed, as well as the potential difference applied across the two plates. I-V curves were plotted and the results analysed. Experimental setup A cylindrical vacuum chamber at was pressure 1. 5? 10-2 mbars was used. The emitter and collector plate were placed in the vacuum chamber and were held up using polycarbonate discs, rods and metal rods.The metal plates were placed with the surfaces parallel to each other at a fixed distance of 1. 0 cm apart. The surfaces of the plates were sandpapered after each trial. The overall setup of the circuit is shown in Figure 8. Crocodile clips were then used to connect the emitter and collector to the external circuit which can be seen in Figure 9. A window made of sapphire glass was constructed in order to let UV light enter the chamber (Figure 6). This was a ligned with the metal plates such that the emitter received as much light as possible.A UV light source was placed directly outside the sapphire window and shone UV light onto the emitter plate. The measurements from these two voltmeters will then be used to plot an I-V curve for each of the configurations: Zinc-Zinc, Nickel-Nickel, Zinc-Nickel, Nickel-Zinc. In each of the above cases, the emitter is named before the collector. Figure 3: Vacuum chamber 3 4 5 6 Figure 3: Vacuum chamber 3 4 5 6 Figure 6: Sapphire window used to let UV light into the chamber Figure 6: Sapphire window used to let UV light into the chamber Figure 7: UV Light used Figure 7: UV Light used Figure 4: Close-up of polycarbonate disc, rod and metal rodFigure 4: Close-up of polycarbonate disc, rod and metal rod Figure 5: Close-up of the two metal plates Figure 5: Close-up of the two metal plates Figure 8: Overall view of setup Figure 8: Overall view of setup Figure 9: Circuit used for measurement of voltage and current Figure 9: Circuit used for measurement of voltage and current Wangxuezhou Results & Discussion Zn-Zn measurements Figure 10: I-V Graph for the Zn-Zn setup The nonzero photocurrent as measured at 0 V of applied voltage shows that the photon of the UV light has sufficient energy to cause emission of electrons from the Zn plate.Therefore this implies h? >? Zn. In particular, we see that: h? -eVstopping? 6. 63? 10-341. 60? 10-193. 00? 108254? 10-9-1. 10 ? 3. 88eV Zn Ni-Ni measurements The results for this setup produced values of zero photocurrent for all possible applied voltages. This means that the UV photon has less energy than the work function of Ni, in other words, h?

My Grub Box

When Vivian Johnson decided to pursue a college education, it was not because her parents didn’t attend college, it was because she wanted to be in a position of control. She knew that college was her ticket to getting the qualifications needed for the career she envisioned. In â€Å"My Grub Box,† Vivian Johnson recalls her college experience moving from Emmonak, Alaska to the East Coast Ivy League School Dartmouth. Taken completely out of her native environment of the Yup’ik Eskimos, she details a certain adaptation to gain understanding of her perspective.Vivian Johnson’s â€Å"grub box† created a signpost for her way of life through the realization that culture is inseparable from being native. The main aspect that set Vivian Johnson apart from other students at Dartmouth is her experiences as a member of a native Eskimo family. Johnson begins her memoir with a description of the function of a grub box and what it has meant for members of her fam ily. On hunting and camping trips she would use her grub box to pack food and supplies to survive, but her grub box that helped her through college contained much more than physical items.She used intangible things that were passed on from her parents, like a sense of identity and how to survive in different surroundings. (Johnson, 201) Another reason that Johnson didn’t fit into the â€Å"normal† student population at Dartmouth, was the fact that she didn’t come from a socially advantaged family compared to many of the other students. She could not relate to many of the other students experiences simply because her family didn’t take exotic trips or have fancy clothing, jewels, and cars.Not only was Johnson different from other students because of her possessions and experiences, but she also had a different perspective and was used to a different way of thinking. She found it difficult to understand her government professor because she had not been expo sed to that way of thinking before. Also, she at first had trouble discussing certain topics with her classmates such as the â€Å"concepts of land, substinence hunting, and fishing. † Eventually, she had began to anticipate questions about why she didn’t fit in so she formulated answers to better describe her way of life. Johnson, 207) Upon her arrival at Dartmouth, Vivian Johnson realized that she was completely out of her environment. Her grub box helped her transition allowing her to adapt to college life and enabled her to slowly orient herself on her new landscape. She was outside her environment both physically and intellectually. Everything was foreign to her, from the smell and type of trees, wildlife on campus, and formation of the stars, to riding in a taxi for the first time, Vivian needed to adapt to her surroundings in order to survive.The food she received from her grandpa helped her physically because she wasn’t used to the type of food served at Dartmouth, but the intangible qualities served a greater purpose. Those qualities formed a type of support system for Vivian that connected her to her roots as a way to remind her of her culture and heritage in order to combat the overwhelming pressures she faced in this cultural submersion. While Johnson described many of the hardships she had during her time at Dartmouth, she did manage to find a place where she was accepted for who she was and where she came from.When she joined Native American at Dartmouth, Vivian was helped not only academically, but also with small tasks that made her life easier, such as mail, food, and housing. She became part of a social network that appreciated her and considered her to be one in their group, even though she wasn’t Native American. By finding similarities between herself and the other members of Native Americans at Dartmouth, Johnson was able to connect with them because they had similar life experiences. She valued this support gr oup of friends so much, that she credits them for her graduation from Dartmouth. (Johnson, 209)Upon graduation from Dartmouth, Johnson describes her exit â€Å"just as perplexing as her entrance. † (Johnson, 209) Adaptation plays a huge role in Johnson’s survival attending college with different cultures. In the end, Vivian Johnson’s experiences she gained at Dartmouth from adapting further adds to her â€Å"grub box† enabling her to branch out to individuals in her adult life. The adaptation in Vivian Johnson’s memoir made it easy for me to relate to her story of going away to college. When I arrived at the University of Wisconsin-Madison there was a sudden sense of culture shock. Also, being on our own when your parents were the ones to feed you, take you places, and lend you money when needed, definitely leaves you to fend for yourself. Adapting to my new environment was no fun but is definitely an experience of having to adapt in order to accom plish new goals and â€Å"fit in. † I realized that everyone has a different set of tools in their â€Å"grub box† from adapting to new experiences and when exchanged, form a more global perspective of race in the Unites States. Therefore, Vivian Johnson’s adaptation to reality serves as a launching pad for individuals to engage in difficult conversations about race.

How Effective Are Celebrity Endorsements

How effective are Celebrity Endorsements Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products. †Just about every star was associated with one sponsor’s product he or she plugged. †(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such expenditures on a company’s marketing plan and whether the economic result justifies the high cost associated with it. A better understanding to the aspects of celebrity endorsement is imperative in analyzing its worthine ss; it starts with the nature of the endorser and with a main question of â€Å"who is a celebrity endorser? † A celebrity endorser is defined as â€Å"an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (2).It is not the just the TV or movie stars, it encompasses people from the world of sports, politics and business among other fields. The role also varies from endorsing a product in an explicit mode as in â€Å"I endorse†, implicit mode as in â€Å"I use†, imperative mode as in â€Å"we should use† ,co-present mode in which a celebrity appears with the product and the cases where the endorser is an expert in the range of the product manufacturing or usage. No matter what role the celebrity takes â€Å"to persuade the target audience and push them towards purchase†(3) is the key factor in the success of the campaign.Various psychological researches produced two main models that endorsers fall into the credibility model (4) and the source attractiveness model (4). The Credibility model ties the success of the endorser by how trustworthy and how much knowledge and expertise he portrays to the viewer while the source attractiveness model relates the success of an endorser by his or her physical appearance behavior and how much can the viewer relate to him or her. Few variations to the two main models exist however one role stays consistent with any model we explore and that is the persuasive role that the celebrity has to play.In addition to the different models a celebrity endorser might fit into a cultural categorization applies when identifying endorsers as well. Observing various different endorsements ads it becomes evident that certain celebrities represents certain classes in society and are meant to target that class. Celebrities targeting upper class audience are different than the ones targeting middle class and lower class, while celebrities targeting one gender or one age group are different than the other. The same differentiation applies to lifestyles, demographics and behaviors if the targeted market.It becomes evident that choosing a successful endorser requires careful attention to be paid to the target audience and to the endorser to ensure compatibility. This compatibility becomes the base of a successful endorsement campaign. Consumers have become aware and accustomed to a marketers approach, they understand the intentions of a marketer and subconsciously raise a wall to block his attempt at reaching them, and it’s a natural defense mechanism that a person uses when feeling pressured to purchase or associates the attempts of a marketer to pervious experiences.And while the average consumer is learning to block marketers, fascination with movie stars and celebrities has always increased and reached all time highs with the introduction of reality TV. Now potential consumers are int erested and have access to every minor detail in a celebrity’s life for the most part, this fascination opens the door to a different relationship that is built between a consumer and a celebrity. A celebrity is no longer just an idol but they become an everyday advisor in the sense of fashion, lifestyle and even relationships.This bond that is created between the viewer and a celebrity helps understand the effectiveness that endorsements have where marketers have failed. The celebrity builds character in the eyes of the public and that character carries on into the product he is endorsing, and even though a part of the persuasion has to exist in the product itself, but a celebrity uses his status and the character he has built to gain credibility and likeability among the target audience.This character the celebrity transfers to the product is known as the â€Å"meaning â€Å"(2). The transfer of the meaning to the product goes through three stages. The first stage is in f inding the celebrity with the desired meaning that they want to carry to the product this requires casting from the wide world of celebrity endorsers. The second stage is choosing which celebrity embodies the meaning the marketing campaign requires for the product, this stage is subject to expense restraints and availability.After deciding on an endorser stage three is the most complicated stage as in this step the endorser has to be able to transfer that meaning into the product, they have to make this meaning â€Å"available to the consumer in a material form†(2), this stage allows the consumer to accept the meaning they are given and accept the product and you use is a tool to build their own character. These three steps not only transfer the character of the endorser to the consumer but form a bond with them and the satisfaction from the product will add value to future endorsements.All these added values become part of the character of each endorser and that becomes the determinant in his or her success. The consumer is influenced by the character the endorser transfers into the product in two distinct methods, identification and internalization. Identification is defined as the attempt of a consumer â€Å"to believe the meaning or image portrayed by a celebrity endorser† (6), while internalization is defined as the acceptance of a consumer of an idea that conforms to â€Å"his or her values or belief systems† (6) when introduced by an expert.Differentiating between those two methods would determine further the method of pairing the right product with the right endorser. An expert endorsing a product that requires higher consumer involvement or that is considered highly valued or technological seem to have better success then a celebrity endorsing the same product. This result is due to the fact that products requiring higher involvement by the consumer to use or products with higher value require a higher level of understanding for t he product explaining why internalization is more effective.In return a celebrity endorsing a product requiring less consumer involvement or a product that is presented by the image it portray would have a higher success than an expert endorsing the same product. This is explained by understanding the nature of appeal of these products, with a high emphasis put on image and emotional association which is highlighted by the likeness to the celebrity endorsing. All consumers purchasing a product understand that with their purchase a certain level of risk is involved and only when the return they expect themselves earning is higher than the perceived risk will they commit to a purchase.Various studies were performed (6) to understand the nature of nature of perceived risk by the consumer and the effect of the endorser on it. The results are important to analyze, as understanding how to lower the perceived risk will serve towards more successful product sales. Studies(6) indicated that an expert endorser of a higher technological product (a computer served as the product for the study) succeeded in reducing the perceived risk by the consumer, while celebrity endorser reduced the perceived risk by consumers towards a low technological, peripherally processed product (clothing served as the product for the study.Even though there are other risks that remain beyond the effect of the endorser such as financial risk however choosing the right endorser has a direct effect on the result of the marketing campaign and impacts part of perceived risk by the consumer towards the product. These studies draw a wider picture of how not only should we evaluate the endorser by the consumer’s attitude towards them but also by their effect on reducing the risk related to a product that a consumer considers in its evaluation.Now that the selection process of an endorser and the guidelines followed in order to insure their effectiveness is explained we turn our attention to how we evaluate their effectiveness on two main goals of a marketing campaign, brand recognition and sales. Brand recognition and branding has evolved from traditionally being viewed as a marketing function to being viewed as â€Å"heart of the business activity† (7).It became an essential asset that has to be managed and its performance evaluated in terms of marketing efficiency and asset valuation. To create value in branding a company has to create a unique and strong brand association among consumers. The consumer’s role in creating a strong brand is essential since the higher the awareness between consumers to the product the more valued a brand becomes thus resulting in equity brand measured by consumer perception rather than quantitative figures.The stronger the relationship a consumer has with a brand the stronger a brand is and this concept of brand-consumer relationship is explained by examining how a consumer achieves self consistency by purchasing products the y perceive as a reflection of themselves this is defined as the â€Å"image congruence hypothesis† (7) in which consumers compare their perceptions about product to their own values and choose the one closest. 1. Ted Sherman, â€Å"History Of Celebrity Endorsement† (July 2010) 2. Grant McCracken, â€Å"Who is the Celebrity Endorser?Cultural Foundations of the Endorsement Process† Journal of consumer research , (December 1989) 3. Colleen Bee, Scott A Jones â€Å"Who is trying to Persuade me? Exploring consumer Interpretations of Endorsement based Advertising â€Å" (December 2007) 4. Hovland, Carl I and Walter Weiss (1951-1952), â€Å"The influence of Source Credibility on communication effectiveness† 5. 6. Dipayan Biswas and Abhijit Biswas, â€Å"The Differential Effects of Celebrity and Expert Endorsements on consumer Risk Preception†(June 2006) 7.

Discussion questions Coursework Example | Topics and Well Written Essays - 750 words

Discussion questions - Coursework Example Information sharing helps management relate to their employees directly. Times are changing organization structures from the old vertical structural policies, to horizontal structures. As a result, there are little or no communication boundaries between managers and employees. Tasks are now given to empowered employees (Daft 41). This is a change from the customary, routine tasks. The structures provide precision on each tasks, and who is to perform the task. For an organization to remain economically sound, their cultures change from rigid to adaptive ones. The new culture advocates for openness, change, continuous improvement, and equality. Competition is reduced to collaboration between organizations to allow for horning of talent and skill (Daft 41). Differences expected among stakeholders’ expectations in a non-profit organization as compared to a for-profit organization exist. In most cases, stakeholders in a non-profit organization do not expect profit from their everyday business dealings. All the profit gained through business goes back to running the organization. Stakeholders in for-profit organizations, on the other hand, expect profit from daily business operations, for their own benefit (Daft 37). This is depending on how they may have invested in the organization. Non-profit managers do not need to pay more attention to stakeholders than business managers. This is because; business managers ensure the capital invested in the organization is spent as per the required standards. They are, therefore, considered parties that run the organizations. Stakeholders, on the other hand, only need to be filled in on the financial situation of the organization from time to time. This is to ensure that the capital in the organization is used properly. They monitor the fiscal activity in the organization (Daft 38). It is, therefore, the manager’s prerogative to watch business managers, more than the

Macroeconomic in the US Assignment Example | Topics and Well Written Essays - 500 words

Macroeconomic in the US - Assignment Example At the moment, one of the major economic issues that the United States economy is facing is an increasing number of unemployed individuals. Though there have been some improvements in creating more jobs, the unemployment rate remains high in the United States. For the last ten years, the United States unemployment statistics have revealed that the unemployment rate is still high. In a significant part of 2003, the unemployment level was below 6 percent. Throughout 2004, the unemployment level was still below 6 percent (Gliksberg, 2013). After the fiscal crisis in 2008, the unemployment level increased severely making many Americans to be jobless. As stated by the United States Bureau of Statistics, the unemployment level was 7.3 percent in November. Due to this, necessary policies need to be adopted so that to bring the unemployment level to sustainable levels. There are different macroeconomic solutions that may assist in helping solve the present unemployment issue in the United States economy. These solutions are both monetary and fiscal policies, which help in maintaining the stability of the economy (Li, 2013). As the present level of unemployment is essentially recurring, it is vital to consider executing expansionary monetary and fiscal policies. An expansionary financial policy may be implemented correctly by taxation, government purchases and also transfer payments. The United States government needs to increase its spending on healthcare and infrastructure. For example, when roads are built, there will be a high demand for materials. This will create jobs for engineers, drivers among other individuals. When taxation is reduced by the government, there will be an increase in disposable income for households. This is reflected directly by increased consumption and will lead to a demand increase (Li, 2013). In meeting this demand in crease, firms will be needed to employ more workers, therefore, reducing the unemployment

Recommendations on Air Safety Essay Example | Topics and Well Written Essays - 2750 words

Recommendations on Air Safety - Essay Example This essay involves a NTSB case study, involving Alaska Airlines flight 281 that crashed off the California coast, in the 1990's and touch upon another accident that took place earlier in 1996. The idea of projecting these two cases is to focus on how and what led to the demise of these aircrafts and what can be done to overcome such occurrences in future. All this with an emphasis on the financial implications on such airlines will be studied. The researcher first takes a look at the crash of a DC-9 ValuJet, flight 592 on May 11, 1996, with 110 passengers on board, and then a detailed investigation into the McDonnell Douglas MD-83 Alaska Airlines Flight 261 on January 31, 2000 carrying 83 passengers. In both these accidents there were no survivors. The researcher discusses what are the possible courses of action for maintenance of existing aircrafts, smooth and efficient functioning of ground staff, and better and safer aircrafts. The researcher also describes how can aircraft compa nies manage their existing infrastructure to compete and growth in such volatile atmosphere and can an airline with just a handful of outdated and over flown aircrafts be able to make an impression in the industry. Irrespective of these, no company can run efficiently without considering the cost v/s benefit factor. The researcher needs to consider the implications of the National Transportation Safety Board report on air safety and evolve a plan to correct any such mistake taking place in my airlines. 3.0 Case 1 ValuJet Flight 592 A DC-9 belonging to ValuJet, flight 592 with 110 passengers on board crashed into the Everglades on May 11, 1996, killing all on board instantaneously. ValuJet was created in 1993 with just two aircrafts. Gradually they expanded their strength to add three different series of aircraft: the MD-80, the DC9-30 and the DC9-20. The airline has flights from Atlanta to Florida. When ValuJet began operations, many analysts felt that they would not be able to compete with the other major players in that sector. However, the airline bosses were able to convince themselves that they would not just compete with their rivals but also grab a portion of the dense market segment. The success for ValuJet came from low operation costs, and second hand aircrafts.

International Perspective on Environmental Health Assignment

International Perspective on Environmental Health - Assignment Example The major reason for the change in climate within the Vietnam is because of the activities increasing the emission of greenhouse gases. There are a lot of options for climate change mitigation for Vietnam. Reducing emissions of greenhouse gases below the current levels, or reducing the emissions in the current decade could offset the projected global emissions growth. The efficiency of distribution and supply could improve for better energy supplements. Similarly, using vehicles with cleaner diesel, fuel efficiency or hybrid vehicles could help promote transport solutions. Moreover, shifting the mode of transport from road to public and rail could also promote climate change mitigation (1). According to UNEP, the reduction of greenhouse gas emissions and air pollution by replacing fossil fuels with bio-fuels is of primary concern right now (2, p.543). According to the report by Pham, Vietnam has a large potential of agricultural and biomass by-products. An estimate of 53.45 million tons of agricultural by-products and 25.09 million tons of wood biomass has been recorded for Vietnam (3). According to the experts from the IMHEN (Institute of Meteorology, Hydrology and Environment) at the Ministry of Natural Resources and Environment claimed that the impact of climatic change can cause negative effects on the lives of the people and economy. The government of Vietnam was a keen participant in the United Nations Framework Convention on Climatic Change, which shows that the government is keen to make changes in the field of developing measures against the negative climatic changes. According to a lot of studies carried out, it has been revealed that Indonesia is at a great risk of the impacts that will be caused by the climatic changes. These revelations have been backed up by the Asian Development Bank (4), Dasgupta et. Al (5, p. 3-4) and Yusuf and Francisco (6). Indonesia plays an important role in the global mitigation actions because of its

Interview Essay Example | Topics and Well Written Essays - 2500 words

Interview - Essay Example ii. There are no important factors to as an undergraduate student which will help you learn effectively in your course. iii. There factors that are important to UEL graduates to assist them to learn effectively. iv. There are factors that are not important to UEL graduates to assist them to learn effectively. Introduction According to Carnell and Lodge (2012:56-57) asserted that learning is not simply the passive receiving of information. Learning means to change your beliefs, behaviours, and attitude in relation to the ideas being encountered. Learning is actually not all about gaining something from instructors or trainings but it can also be the things that we learn from other people’s experiences then to tolerate difficult things yourself. In that sense, learning is not seen as a single step process. It usually takes by and by processes to shape itself. Learning something is compared to keeping a treasure in the mind forever, it is not remembering it but considering it the way it is and the way it can be. Learning is considered as an activity of construction, but one of reception (Hewitt, 2009). Sisakhti outlines contemporary views on learning when they assert that education needs to be focused on the learner (1998:205), insisting on leaner participation in the learning process as joint course-designer, evaluator, and decision-maker. The learner is a person with various needs and they need to be considered as an integral part of learning, as also must the specific life contexts of those people who are involved in the process of teaching and learning. Effective learning involves not only acquisition of strategies, but also the monitoring and reviewing the learning in order to ascertain whether particular strategies were effective. A classroom is viewed as a very complex and multifaceted environment. Therefore, for effective learning to be attained in such an environment, it requires clearly set out strategies. A learning process for it to be considere d effective needs to include those factors that the students view as being helpful to them. The modern learning institutions such as East London University have been at the forefront of providing university education, engaging and delivering a supportive learning environment for all the students irrespective of the social backgrounds and ages. The UEL also provides equipments such libraries, computers, adequate and qualified teaching staff, and a silent and serene environment for learning, although some of these factors pose some significant challenge. The paper is going to discuss those factors that the graduate students of University of East London (UEL) find useful to promote effective learning. Methodology A mixed method of quantitative and qualitative will be used (Collis, & Hussey, 2009).The relevant quantitative data collection methods for this research are surveys with closed-end questions and sampled the questionnaire after choosing 3 from 7 interviews. Qualitative data col lection methods were interviews. The advantage of these interviews is that it allows the interviewer to clarify the subject answers and seek for follow-up information. Since the utilization of one method is considered to relay more coherent and accurate results, the research document was more inclined in utilizing interviews. The other method of data collection was conduction of a survey (Collis & Hussey, 2009). The interviews were conducted on seven University of Eas

Gulliver's Travels Essay Example | Topics and Well Written Essays - 500 words

Gulliver's Travels - Essay Example Laputa is a fictional island made out of a kind of marble, ‘adamantine’ - adamant means stubborn, an indication of the king (Your Dictionary 2009) - that hovers above a bigger island called Balnibarbi. Gulliver spends some time there, but is dismayed by the blinkered views of the inhabitants, who are good with technology, astronomy, mathematics and music, but have not developed practical skills and are not sociable. His time there is spent chatting with servants and women, who he considers less important. He lumps women of all times and places together as being ‘not limited by any climate or nation, and ... are much more uniform, and can be easily imagined.’ (Swift 2003) But they are ‘less valid’ than the ones who matter: the scientists and thinking men, who have no time for him. Thinking them rude, he decides to leave. He is allowed to go with a gift of ‘about two hundred pounds English’ a sum which indicates not only the time Swif t writes in, but also his inability to break out of the English mold: perhaps because he thinks of his audience, or perhaps because he is caught within that scope. All the fancy imaginings he uses are a conscious departure from the customs, politics, costumes and language he knew. Descending to the lower static island, Gulliver is appalled by the lack of development he witnesses during a tour of the capital, Lagado. Compared to the place he has just come from, it is backward, unkempt, disorganized and in disrepair: a real Dystopia, even though the Laputians had strange ways of doing things. In a place about ‘half the bigness of London’, the people below appear so strange, and the soil so uncultivated, that he asks questions of his guide, lord Munodi. It turns out the reasons behind the sorry state of Lagado is that laws were put in place to ensure everything was done the wrong way around, by the divergent government. Munodi takes Gulliver to his own estate, which in comparison, is extremely well run. ‘...